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A note from Annie

Little One began
with a mum's eye

If this were for my own baby,
which one would I pick?

I ask myself that about every piece I choose

Annie · Founder & mum

After I became a mum, I started asking one more thing of every piece: is it comfortable for a baby to wear? Little One starts with choosing carefully: how the fabric feels, how it is cut, how easily it goes on and comes off. I hope what you find here are little clothes you reach for again and again.

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